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About Panduro

About Panduro Hobby

Creating by hand

Everything we do at Panduro Hobby is about the joy of creating something with your own hands. Not because you have to, but because you want to—and because you enjoy a project that brightens your life, expresses your personality and challenges your sense of creativity. It makes no difference if you work alone or with friends and family, if you’re an enthusiastic amateur or a professional. We are all united by the way crafting appeals to both the heart and the mind.

We’re endlessly told that television, movies and computers out-compete hobbies, but that simply isn’t the case. Quite the opposite. Probably because the joy of creating something is deeply rooted in our souls. We have a need to design, think, express and realise our dreams. Making something with your hands is an important leisure activity that balances out the obligations of everyday life.

That is why Panduro Hobby continues to work to help you achieve your dream project and have an outlet for your creativity.

Our company

Panduro Hobby was established through sheer creativity when Carlo Panduro, of Spanish descent, began making his own souvenirs and jewellery in post-war Denmark. His son Jörgen expanded the business idea by selling hobby materials to the public sector and in the early 1970s, he dared to start open his own stores, one in Copenhagen and one in Malmö.

The legendary Panduro catalogue was the leading sales channel for a long time, but in the 1980s, the company began to focus seriously on the retail trade.

Today, Panduro is Europe’s market leader for hobby materials and has 114 stores in six countries. In 2013 we acquired 100% of Pipoos, our Dutch equi-valent. Today, 31 Pipoos-branded stores are located in the Netherlands and Belgium. 

Panduro Hobby currently has around 650 people and the company’s annual sales are SEK 850 million. Today, together with the CEO and the board of directors, the Panduro family continues to lead and develop the company.
The Company is owned by Thomas Panduro, Jesper Panduro and Peter Panduro. In autumn 2015, Michael Forsmark took over as CEO.

Our products

Panduro Hobby offers a comprehensive assortment of products for all types of hobby-lovers. The range includes 10,000 items, of which about one fourth are renewed annually. Unlike many of our competitors, we develop our own products at our headquarters in Malmö. We create material kits that include everything needed for a project, as well as detailed instructions.

We have products for art, baking, handicrafts, interior decoration, paper crafts, textile decoration and children’s crafts, to name just a few. Many of the products are marketed using our own brand, Panduro Design, while others are the result of collaborations with external designers. One recent example is Tilda, a popular series that is even sold in Japan.


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